My Why | The Story Behind Silver Streak Brand Advisory

Hi, I’m Wendy.

Founder + CEO

I founded Silver Streak Brand Advisory to create value for brands at critical moments of growth, inflection and investment.

In today’s AI-driven world, moments are continuous, connected, and always on.

We partner with people and brands where my three decades of brand experience and energy can unlock the greatest brand value.

Often described as a “Brand Butterfly,” and “Energetic Enigma” because of my ability to extract “the why”, connect people and transform brands through differentiated value propositions.

As the daughter of an industrial designer, I developed an early appreciation for color theory and 20th-century design, shaping a deep understanding of the balance between form and function. I bring this perspective to my brand advisory work, applying design thinking to create clarity, coherence and measurable brand value.

I’ve advised Fortune 50 to Fortune 500 companies, founders, investors, C-suite leaders, boards, and led global cross-functional teams across brand strategy, consulting, communications and market research.

We also partner with nonprofit organizations and academic institutions through coaching, consulting, mentoring, public speaking and collaboration across the full brand spectrum.

Outside of brand, I’m usually running, biking, spending time with my two teens, and making the most of my life in NYC.

“It differentiates me.”

“Conversely, Wendy Hutter, a New York City-based brand advisor who started going gray in her mid-20s, has always embraced it. “I’m a diehard; I never wanted to [color it] and I never will,” she says. “I like the way it looks, and who needs all that maintenance in terms of money and time?”

Hutter has received an overwhelmingly positive response to her silver hair, and says she’s frequently stopped by strangers on the street (and once by airport security) who compliment her on it. And in a sea of people who color their hair, Hutter feels that her natural gray makes her stand out. “It differentiates me,” she says of her signature look.”

As seen in Allure → Read the Feature

My Brand Circle

I actively support the next generation, contribute to my community, and continue to pay it forward to my alma maters.

For over a decade, I’ve been a mentor for Entrepreneurs Roundtable Accelerator (ERA) and an active member of the NYC tech community.

I regularly engage with the Fordham Foundry, the Fordham Undergraduate Entrepreneurship Program and the Fordham University Gabelli Graduate School of Business as well as the USC Alumni Association.

With roots in Southern California, I maintain strong ties to the West Coast and collaborate with brand, marketing, and communications partners to bring a broader, bi-coastal perspective.

I have a strong affinity for Women & Their “Why” behind them…the purpose that drives them.

We partner with an extensive network of women-owned businesses across brand-adjacent products, services, and geographies.

Liz Reitman a multidimensional design thinker

Founder of Reit Design / A NYC Women-Owned Brand Design Studio

→ View her work

Shirin Tinati tells women’s stories to be seen & heard through photos

Founder of Shirin Tinati Photography